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Should You Charge for Returns?
Discover how outdoor recreation brands can protect profit margins amid rising shipping and return costs. Learn how to adjust allocations, test policy shifts, and steward your resources wisely with Profit First principles.

Jacob Curtis
Nov 104 min read


How Much Can You Really Spend to Get a Customer?
“Can I actually afford to keep buying customers?”

Jacob Curtis
Oct 206 min read


Business Funding Advice for Outdoor Brands: Count the Cost
Before taking a loan, outdoor gear brands must run projections, clarify cash flow, and explore alternatives. Learn how to count the cost and protect profits.

Jacob Curtis
Sep 294 min read


Profit Improvement Strategies for Outdoor Brands
Discover profit improvement strategies for Shopify outdoor brands—pricing, cash flow clarity, and Profit First planning.

Jacob Curtis
Sep 224 min read


Financial Dashboards: See Your Store’s Health in Seconds
Learn how financial dashboards give Shopify outdoor brands cash flow clarity, track key metrics, and boost profit with ease.

Jacob Curtis
Sep 84 min read


Goal-Setting That Works: Profit First for Outdoor Brands
Running a Shopify-based outdoor brand often feels like paddling upstream: cash flow swings, inventory piling up, and tax surprises that hit harder than a late-season storm.

Jacob Curtis
Sep 34 min read
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